The science of SEO is actually always changing along with changes in Google’s algorithm. Therefore we continue to learn SEO and are required to be up-to-date in optimizing your website.
Do not let Google have updated the algorithm but you are still using the old algorithm technique. If that happens, your website will take longer to climb to page 1 of Google because according to Google your website is not up-to-date.
Then you may be wondering “Where can I see Google’s latest algorithm update?” well actually many sources that we can use. You can go to the Google SearchLiaison twitter account or to the official website of the Google Webmaster guide. So from there you can get information about the latest Google algorithm updates.
In this article we will discuss the 5 basics of seo for wordpress. That is:
- How Google works
- Build a strong SEO foundation
- Keyword research and content creation
- On Page SEO Optimization
- Off Page SEO Optimization Table of contents
1. How Google Works
Actually Google has never explained in detail how their Google Bot (crawler) works. They only provide some indicators on the basis of what Google displays the website on page 1 of Google.
Google has released a statement some time ago that they use many things to make a decision that a website A is a website that deserves to be displayed on page 1 of Google. And Google also doesn’t mention in detail what thousands of things are indicators so that a website can be on page 1 of Google.
But the positive thing is that there are several indicators that we have summarized based on our experience for your guide in building strong SEO for websites which we will review in more detail below.
2. Build a Strong SEO Foundation
Before you do seo for the long term, there are obligations that you must do first. That is to make your website SEO Friendly. How about an SEO Friendly website? In short, a website that makes it easier for Google to crawl the website.
To find out how to build a solid SEO foundation for your website, consider the steps below:
1. Website Speed Optimization
Logically, someone who visits a website, they don’t want to linger just to watch a website loading that takes too long. If that happens, you can be sure, your visitors will leave the website before seeing your content.
As a result, your website’s bounce rate is high and Google lowers your website’s ranking on Google. Because Google also uses the bounce rate as their indicator in ranking websites on page 1.
Ideally a website should have finished loading in less than 3 seconds. Then what affects website loading? There are many things. Starting from the hosting server, the content on the page, to technical ones such as the coding model used. You can use tools from Google such as PageSpeed Insight to see the speed of your website.
Fill in your website url after that click analysis. After that, your website loading speed score will appear. If it is not optimal, it will also show what is causing your website to be slow and how to solve it.
Well for wordpress users you are more benefited here. Because if you click on each of the causes that describe the problem on your website, you will immediately be recommended a plugin that can solve the problem. Like the example below:
If you click, you will be directed to the plugin page. After that, just download, install the plugin on your website. And please check your website speed again, is it getting faster?
2. Install SSL/TLS
Since 2014 Google has made a statement that they will prioritize websites that use SSL/TLS. The reason is clear because all websites that use SSL/TLS are considered more secure because their data traffic is more secure.
This is also supported by the current browser giant, Google Chrome, which also labels every website that does not use SSL/TLS as an indicator of dangerous websites. Because of that you inevitably have to install SSL on your domain. Usually you will get it for free when you buy a domain. But it depends on your domain provider.
3. Optimization For Mobile Devices
Based on the data above, you can see for yourself that almost everyone uses a mobile device to access the internet instead of using a desktop. Of course you don’t want to waste this opportunity and neither does Google.
In 2018, Google released a special algorithm for mobile devices called the “Mobile First Index” which states that loading websites for mobile devices is an important point in SEO.
To overcome this you can use the AMP plugin on wordpress. This has been done by big media companies such as tribunnews, kompas, and others. For more details, you can read the article How to Speed up Website Loading Using AMP on WordPress.
4. Create a Sitemap
There are 2 types of sitemaps, namely HTML and XML sitemaps. An html sitemap is a sitemap that can be accessed by your website visitors. The function of this sitemap is to show all the pages on your website.
While the XML sitemap is a sitemap that is intended for Google to make it easier for GoogleBot to crawl your website. In addition, if there is a change in the structure of your website, GoogleBot will detect it and immediately change it in the Google search index.
5. Install Google Analytics
It can be said that the best analytical tool today is Google Analytics. From here you can evaluate things like the number of visitors, user behavior, top pages, and so on.
This tool will serve to view your report and evaluate the seo strategy of your website. So I recommend for you to use Google Analytics.
6. Submit to Google Search Console
In addition to Google Analytics, Google also has a tool called Google Search Console. Google Search Console is useful for monitoring the performance of your website on the Google search engine.
You can see what keywords have succeeded in bringing traffic to your website, which websites have provided backlinks for your website, and so on. In addition, Google Search Console will also notify you if there are errors such as: if there are pages that have not been indexed and you can make an indexing request so that your website is included in the Google crawl queue.
7. Install Yoast SEO Plugin
Now for those of you who use wordpress, again you will benefit greatly. Because there is a plugin called Yoast SEO. This plugin makes it very easy for you to optimize your on-page seo. Because it is very user friendly and easy to use.
- Submit sitemap
- Adding focus keywords
- title indicator
- Change the meta title and description
- On page seo analysis indicators
- And others
So this plugin is very helpful when we want to optimize our website’s SEO. Because there are various indicators if you make a mistake and there are also solutions on how to solve the problem.
Those are 7 tips to build a strong SEO foundation for our website. So before moving on to the next stage, make sure you have done the above tips. Because it will be useless if you optimize your website’s SEO but the SEO base or foundation does not match the latest Google algorithm update.
3. Keyword Research
This is the initial stage before you create articles or content for your website. The function of this keyword research is to find out what keywords are often used by people in searching for information.
Because it will be very bad if you use the wrong keywords. It could be that your article is of high quality, but no one sees your article. Why? Because no one uses these keywords in searching for information on Google.
Then how to do the right keyword research? You can use various websites that provide keyword research tools such as Ubersuggest, Kwfinder, Moz, and others. You only need to enter the keywords you want to use. After that, the results will appear which includes how many search volumes are per month, how high the competition is, cpc prices, and others. Now what you need to pay attention to here is the number of searches and keyword difficulty.
Pay attention to the number of searches. Are many people looking for information using these keywords. If there are many and according to your target, it means that the keyword is ready to be used. If traffic from these keywords is felt to be lacking, you can use other keywords.
For keyword difficulty, it is the level of competition for that keyword. For beginners I recommend trying keywords with a level of competition between 1-20 first. Then if it works on page 1, slowly try harder keywords.
4. Create Relevant, Complete, and Solutive Content
If someone says “Content is King” it may be true. Because after all people looking for information would want good content and provide the information they need. Then actually, what kind of content is considered good by Google?
It’s actually simple. Your content is relevant and provides the right information. In addition, your content must also be up-to-date. Google’s algorithm is now very smart. Google can judge which websites provide clear and factual information.
Therefore do not try to provide irrelevant and uninformative content. Do a little research before writing an article. You can see some of the same articles from your competitors, then make a list of what their articles lack. Now your job is to add to that deficiency in your article.
That way the quality of your articles will be much more complete and more informative than previous articles.
5. On-Page SEO Optimization
Okay, now you have finished writing your content. Next you have to think of a strategy to optimize the on page of the content. What is On-Page SEO? In short, it is optimization that you do directly on your website page.
There are many things that you should optimize and pay attention to in On Page SEO. Such as: the use of headings, permalinks, media enhancers, internal linking, anchor text, and others. These little things are a little complicated and tricky. But if you do, you will feel the positive effects and make your page rank on Google optimally.
For details about On-Page SEO, please read the following article What is On-Page SEO and What are its Uses?!
6. Off-Page SEO Optimization
When your On Page SEO is good. However, it still needs to be optimized again with Off Page SEO.
After you have published the article or content you created, it’s time for you to strengthen your article with Off Page SEO. What is Off-Page SEO? In short, the optimization you do outside of your website page or from external factors.
Off Page SEO consists of several important factors such as backlinks, inbound links, anchor text, and others. But also note that backlinks are not all good. A good backlink is a backlink that is relevant and comes from a website that has a good reputation. A good website is a website that has a high Domain Authority (DA).
That way your website will be considered Google has been recommended by a reputable website. Because a good website must only provide recommendations or backlinks on good websites too.
From the beginning I have said that SEO techniques are never fixed and full of mystery. Every few months Google always updates their algorithm. But what you need to remember here is whatever your website is, provide the best content for your visitors.
That way Google will give a good ranking for your website because you are considered to provide good information for Google search engine users. For information about other SEO you can read other articles on Whello.